Defining Multiple Realities
Client
Bumo 3DR
Agency
Varun Creatives & Lassodo
Role
Logo/ Identity Re-wamp
Deliverables
Logo Design
The client came to me for a re-wamp of their logo and website. The logo that they had was not dynamic enough and lacked character to the brand as there was a lot of gap with what they do and how they are projected. So bridge that, I sent a initial questionnaire and went down to their office space and tried to grab as much information as I can from what they have. I got to try out their products and how it reacts and works. From there, I came back with a lot of information which then I took it up to the drawing board and what you see down below is the end-result. The client was in love with the new one.
Old Logo
Brand Attributes
Exploration
Exploring symbols to reflect the concept