← Varun Gopalakrishnan

Dusk · 2026 · Case study 1 of 4

Flyer Builder: turning promotion into distribution

Artists were already promoting every show, in other tools. I made Dusk the fastest way to do it, so every flyer they share carries Dusk with it.

Outcome: 712% growth in unique flyer users since January, with broad adoption rather than a few power users

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